Submited Web Solutions Questions and Comments and Answers

 

Question: Explain three length of keywords in more detail.

Answer: Assume that you have a Tennesse Walker horse farm and your horses for sale are your internet business. The more general the search argument the user enters, the more results the search engine returns and the wider the scope. If the user types in "horses", they may be looking for information about horses in general, pictures of different breeds, horse shows or they may want to buy one. This an example of a short keyword and the conversion rate is low.

If the user types in a more specific keyword such as "Tennessee Walker" they may be looking for information about the breed or pictures, or Tennessee Walkers for sale. This is an example of a medium length keyword and the conversion rate better than for the short keyword.

The longer and the more specific the search argument the more users know exactly what they want. If they type in "Tennessee Walker for sale" they are open to buy one and the conversion rate is higher. This is an example of a long keyword phrase.

Having all three types of keywords provides the highest conversion rate utilizing all three types of searches.

Submit your comments or questions

Return to the Website Solutions Home Page